Meet Our Team
Rebecca Harris- Managing Partner
Rebecca L. Harris, DNP, MBA, BSN,RN, a distinguished healthcare executive with over three decades of experience, combined with extensive nursing expertise and advanced education. As a Managing Partner at ReBrand Consulting Services, Dr. Harris leverages her consulting expertise to execute strategic initiatives and drive transformative efforts. A visionary for innovation, she has designed and implemented policies and processes yielding millions in financial benefits for healthcare organizations across the country. She has held crucial leadership positions in multiple settings, serving as COO of a multi-agency home health system, CNO of numerous hospitals, and others. Notably, she contributed to the rebuilding of healthcare systems in New Orleans post-Hurricane Katrina and played a pivotal role in developing successful Population Health initiatives for pioneer ACOs. Her commitment to service extends beyond civilian healthcare, having served as a Logistics Specialist in the U.S. Air Force during Desert Storm. A data-driven decision-maker with a proven track record in healthcare transformation, Dr. Harris holds both a DNP in Health Policy and an MBA. She specializes in areas such as population health, alternative payment models, care redesign, care management, and resource allocation, consistently delivering optimal outcomes in complex healthcare environments.
Becky has danced her way through several pairs of boots, always fueled by good music, great art, and an endless supply of Reese’s Peanut Butter Cups. A natural problem solver, she’s found a way to blend her love for wine and needy poultry as a proud supporter of Funky Chicken Rescue, nestled in the heart of wine country. While she prefers to stay on the water rather than in it, she’ll make an exception for swimming with dolphins. And if her unexpected run-in with an orca migration is any indication, sometimes the best adventures just find her.
Brandon Nelson- Managing Partner
Brandon Nelson, MHA, MSHI, is a distinguished healthcare consultant and executive leader with a proven record of enhancing labor productivity, operational efficiency, strategic growth, and financial modeling. As Co-Founder and Managing Partner of ReBrand Consulting Services, he leads initiatives to advance care management and reduce healthcare disparities. Most recently, he served as interim Chief Quality Data Officer for a premier healthcare system in the Mountain West, directing transformative quality initiatives and innovative strategies that redefined patient care. Throughout his career, Mr. Nelson has managed multimillion-dollar operational improvement projects, including enterprise-wide strategies in behavioral health transformation, perioperative services optimization, and significant enhancements in patient throughput and labor productivity across clinical and ancillary departments. Mr. Nelson completed his undergraduate studies at the University of Iowa and holds a Master of Health Administration and a Master of Science in Health Informatics from the University of Missouri – School of Medicine, complemented by a Lean Six Sigma Black Belt Certification. He remains dedicated to delivering data-driven solutions that improve healthcare efficiency, elevate patient experience, and secure financial sustainability.
Brandon is a proud, self-proclaimed music and trivia nerd, always on a mission to uncover obscure song facts and bizarre tidbits of knowledge—because who doesn’t need to know the exact physics behind how a duck’s quack supposedly doesn’t echo? Sitting still isn’t exactly his strong suit, unless there’s a Euchre game to dominate or it’s football season, in which case he’s all-in, passionately riding the highs and lows of his beloved Minnesota Vikings and Iowa football teams. In short, if you need a playlist, a fun fact, or a game-day hype man, Brandon’s your guy!
Rebrand Team
Gayle Brown- Director of Clinical Services
Gayle Ann Brown, LMSW, is a distinguished healthcare leader with over 30 years in behavioral health. During her 20+ year tenure as Behavioral Health Program Administrator at Henry Ford Health System in Jackson, Michigan, she led multiple inpatient and outpatient programs while developing specialized services to address community needs. Her accomplishments include implementing a cost-saving intensive care management program and creating an emergency department-based opioid intervention program that continues today. With an MSW from Eastern Michigan University and BSW from Spring Arbor University (cum laude), Brown also served as an adjunct professor at Olivet College. Her community involvement includes co-developing Jackson Mental Health Court, directing District 1 Disaster Psychiatric Services, presenting at national conferences, and participating in numerous health committees—all demonstrating her commitment to improving behavioral health access and quality.
Gayle is a pro in the clinic and the office, but at home, she’s just Betty’s human. Her giant, lovable rescue German Shepherd runs the show! When she’s not being bossed around by Betty, Gayle’s tearing up trails on her bike in the summer and going full daredevil on her snowmobile in the winter.
Lyndsey Helmstetter- Communications Manager
Lyndsey Helmstetter brings 8 years of strategic healthcare communications expertise to the team. Lyndsey masterfully orchestrates the company’s multi-channel messaging strategy, ensuring that Rebrand Health’s innovative approach to personalized care resonates across diverse stakeholder groups. Lyndsey combines compelling storytelling with data-driven insights to amplify Rebrand Health’s mission of transforming healthcare delivery. Lyndsey is particularly passionate about creating inclusive communication frameworks that reach underserved populations and address healthcare disparities.
Lyndsey pursues a Masters in Counseling while her 6lb maltipoo, Lilly, runs the household. A versatile artist, she paints, carves wood, sews, and creates terrariums. She plays acoustic guitar and tin whistle competently, though her cello repertoire consists solely of the Can-Can. Between hiking adventures and role-playing as a weasel in D&D, Lyndsey dances among her book collection. She dreams of visiting the Scottish highlands and Mexico City, believes apples represent culinary perfection, and considers all animals equally wonderful—unless Lilly dictates otherwise.
Julie Nguyen- Operations Manager
Julie Nguyen is an experienced professional with over 15 years of operational and management expertise across various industries. Whether streamlining processes, managing resources, or implementing new technologies, Julie applies a practical, results-oriented approach to every operational challenge. She is dedicated to creating efficiencies that directly enhance the patient experience while supporting Rebrand Health’s mission to make personalized healthcare available to all communities.
A professional chaos coordinator by day and a dream-chasing business professional during nap time, Julie has perfected the art of negotiating with toddlers while closing business deals, and somehow still finds the energy to envision a better world. A coffee-fueled optimist, she believes that raising good humans and building a purpose-driven business aren’t just compatible goals—they’re the perfect recipe for changing the world, one multitasking miracle at a time. Still figuring out how to clone herself, but until then, watch her make the impossible seem effortless.
David Zindell- Partner, IT, & Support
David Zindell is an accomplished IT support professional with nearly 20 years of experience in technical support and IT infrastructure management. David remains committed to staying abreast of emerging technologies and best practices, delivering innovative solutions that drive business efficiency. He has played a pivotal role in developing ReBrand Health’s secure digital infrastructure, employing a visionary, future-oriented strategy to integrate advanced technologies with user-friendly support solutions. This approach has empowered ReBrand Health to offer innovative, technology-driven healthcare experiences while maintaining the human touch that is central to its patient-centered philosophy. David holds a BBA in Management Information Systems from the University of Iowa.
In addition to his knack for all things technical, David moonlights as a plant whisperer, keeping his leafy companions thriving under his expert care. When he’s not busy solving complex problems, you can find him passionately debating the merits of various fast-food joints like a true connoisseur. And, of course, if there’s a Cubs or Hawkeyes game on, you better believe he’s cheering them on with the enthusiasm of a mascot on a caffeine high. In short, David brings brains, botanical brilliance, and boundless team spirit—what more could you ask for?
